Growth Leadership, Delivered as a System.
Senior-level growth leadership for B2B companies that need clear ownership, aligned execution, and structure as they scale.
PAINT POINTMost B2B teams don’t struggle because of a lack of effort, talent, or ideas.
Growth slows when strategy, execution, and operations aren’t designed to scale together.
Fraser Consulting Group steps in to own that gap — bringing senior growth leadership, paid media direction, and operational structure into a single, connected growth system.
That system shows up across four integrated service areas.
The Gap We Step Into
Executive Growth Leadership
This is the foundation of our work.
We operate as a fractional VP of Growth, VP of Operations, or CMO-level partner, owning growth direction, execution alignment, and performance management without the need for full-time headcount.
This includes:
Executive-level growth oversight and decision support
Strategic planning and prioritization tied to business goals
Cross-functional alignment between strategy, media, and operations
Performance accountability and leadership-level reporting
This engagement is designed for leaders who want senior ownership of growth, not another layer of management or advisory input.
Advertising &
Go-To-Market Strategy
Growth fails when strategy and execution drift apart.
We design growth and advertising strategies that align positioning, investment, and execution with a clear focus on eliminating waste and concentrating effort where it matters most.
This includes:
Full-funnel growth and advertising strategy
Paid media and channel strategy aligned to ICP reach
Performance analysis, audits, and opportunity assessment
Ongoing strategic guidance and campaign oversight
The goal is not more activity. It’s intentional growth direction that compounds over time.
Paid Media, Creative & Messaging
Creative and copy only work when they’re built as part of a system.
We design paid media creative, messaging, and landing experiences that work together, allowing performance to improve over time instead of resetting with every campaign.
This includes:
Paid media creative direction and development
Ad copy and messaging frameworks
Landing page and conversion experience support
Campaign bundles and launch systems
Ongoing creative iteration informed by performance
This work is designed to support efficient reach of your ideal customer profile, cutting out unqualified traffic and noise common in broad-targeting approaches
Marketing Operations & System Design
As growth scales, systems either hold — or break.
We design and implement the operational infrastructure that keeps growth controlled as complexity increases.
This includes:
Attribution and performance visibility
CRM workflows and lifecycle alignment
SOPs and operating frameworks
Onboarding systems and internal processes
Reporting structures leaders can trust
This layer ensures growth becomes repeatable and defensible, not reactive.
Consulting, Minus the Air Quotes.
This isn’t a deck, a playbook, or a handoff. If you’re looking for someone to steady the system while you scale, we should talk.